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  • Fintech

Many financial products are designed for tech-savvy users, leaving seniors struggling with complex banking apps and digital payment systems. As older adults increasingly rely on online financial services, they need accessible tools tailored to their needs, with simplified navigation and enhanced security features.

  • Fintech

Many users abandon their shopping carts due to friction in the payment process, such as long forms, unclear fees, or security concerns. A smoother, faster, and more transparent checkout experience can increase conversion rates and improve trust in online payments.

 

  • SaaS

SaaS platforms generate vast amounts of data, but it’s often overwhelming for users to make sense of it. AI-powered analytics can surface key insights and trends, helping users make smarter decisions without needing to sift through raw data. The challenge is to design an analytics tool that is intuitive, actionable, and powered by machine learning.

 

  • Fintech

Many users want to donate to charities but face difficulties in finding trustworthy organizations, tracking donations, and managing recurring contributions. Current platforms lack transparency, impact tracking, and personalization in donation experiences. A better donation management tool can improve charitable giving accessibility

  • E-commerce

Many shopping platforms offer loyalty points or rewards, but users often forget they exist—or don’t understand how to use them. The experience is buried, inconsistent, or overly gamified. A more visible, intuitive reward system could drive engagement, repeat purchases, and make users feel appreciated without needing to “figure it out.”

  • Fintech

From freelancers to suppliers, paying vendors can quickly become a messy spreadsheet nightmare. Many businesses still rely on manual bank transfers, email approvals, and scattered receipts. A modern vendor payment system should be fast, organized, and adaptable to changing needs.

 

  • E-commerce

In marketplaces with multiple sellers (like handmade goods, vintage platforms, or food delivery), a single purchase may involve several independent vendors. But the payment experience often hides this complexity, leading to confusion over delivery, charges, and refunds. A more transparent, modular checkout flow can help users stay informed and confident.

 

  • SaaS

Support teams deal with hundreds of incoming tickets daily, each varying in urgency and complexity. Manual triaging wastes time and increases the risk of missed SLAs. Managers like Eva need a system that can automatically prioritize support tickets—so the right team sees the right issue, at the right time.

 

  • SaaS

Customer support teams often juggle multiple platforms (email, chat, social media, etc.) to respond to inquiries. This creates inefficiencies and delays, leading to frustrated customers. A unified platform could consolidate these channels into a single interface, improving response times and ensuring consistent service across all touchpoints.

 

  • E-commerce

More shoppers want to reduce their environmental impact—but during checkout, the eco-friendly delivery option is rarely visible or well-explained. Users default to speed over sustainability because the tradeoff isn’t clear. A better delivery selector could help users feel good about their purchase without slowing them down.

 

  • Fintech

BNPL services are growing rapidly, but many users struggle with unclear repayment terms, hidden fees, and poor visibility into outstanding balances. A lack of financial education leads to overspending and financial stress. A clearer, more responsible BNPL experience can empower users to manage purchases without financial strain.

  • SaaS

Many SaaS platforms offer integrations and add-ons to expand their functionality. However, plugin marketplaces are often overwhelming, with unclear value props, inconsistent quality, and poor discoverability. A better experience could help users find the right tools faster—and extend their platform without needing engineering support.

 

  • Fintech

Loan marketplaces and platforms often overwhelm users with options—or worse, recommend loans that aren’t relevant. Users need clarity, not just offers. A guided, needs-based loan discovery flow can help users understand what’s right for them based on their situation, not just what’s available.

 

  • Fintech

Many freelancers, creators, and small businesses receive payments across different platforms—PayPal, Stripe, Venmo, bank transfers, etc. Managing income, fees, and transaction history across these systems is time-consuming and disjointed. A unified financial dashboard could simplify financial oversight and streamline business operations.