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  • Fintech

Many users struggle to manage their finances effectively due to a lack of clear insights into their spending habits, saving potential, and financial health. While personal finance apps exist, they often provide overwhelming data without actionable recommendations. Users need a smarter way to interpret their financial behaviors and receive proactive guidance.

  • SaaS

Many SaaS platforms offer integrations and add-ons to expand their functionality. However, plugin marketplaces are often overwhelming, with unclear value props, inconsistent quality, and poor discoverability. A better experience could help users find the right tools faster—and extend their platform without needing engineering support.

 

  • Fintech

Small businesses and freelancers spend significant time manually creating, tracking, and managing invoices. Many existing invoicing tools lack automation, resulting in delayed payments and inefficient financial workflows. A more intelligent invoicing system can streamline operations, reduce errors, and improve cash flow management.

  • SaaS

Customer feedback is scattered across surveys, reviews, and social media. For managers like Olivia, manually analyzing this feedback is time-consuming and inefficient. An automated tool could collect, analyze, and categorize feedback in real time, providing clear sentiment insights and empowering teams to take immediate action.

 

  • E-commerce

Many shopping platforms offer loyalty points or rewards, but users often forget they exist—or don’t understand how to use them. The experience is buried, inconsistent, or overly gamified. A more visible, intuitive reward system could drive engagement, repeat purchases, and make users feel appreciated without needing to “figure it out.”

  • SaaS

Contract workflows in SaaS companies are slow and error-prone. Legal advisors like Rachel spend hours reviewing, managing approvals, and tracking deadlines manually—often across multiple tools and email threads. A smarter contract system could help legal teams move faster, stay compliant, and reduce costly delays.

 

  • E-commerce

More shoppers want to reduce their environmental impact—but during checkout, the eco-friendly delivery option is rarely visible or well-explained. Users default to speed over sustainability because the tradeoff isn’t clear. A better delivery selector could help users feel good about their purchase without slowing them down.

 

  • Fintech

Frequent travelers, remote workers, and international shoppers struggle with managing multiple currencies across different financial platforms. Traditional banking apps often charge high conversion fees and offer limited flexibility for holding and spending different currencies. A seamless multi-currency wallet can simplify financial transactions while minimizing conversion costs.

  • SaaS

As SaaS companies scale, maintaining a motivated, high-performing workforce becomes more complex. HR leaders like Natalie need tools that go beyond annual reviews—ones that enable continuous feedback, track progress toward goals, and support each employee’s development journey with personalized insights.

 

  • Fintech

Many users are unaware of their credit scores and how they impact financial decisions. Credit score tracking apps often provide data without actionable insights, leaving users confused about how to improve their financial standing. A solution that simplifies credit monitoring and offers personalized credit-building strategies can empower users to make better financial decisions.

  • Fintech

Many users manage multiple bank accounts across different financial institutions, making it difficult to track balances, transactions, and budgets in one place. Most banking apps operate in silos, requiring users to switch between multiple platforms. A unified financial dashboard could streamline financial management, providing a seamless and insightful overview of all accounts.

  • Fintech

BNPL services are growing rapidly, but many users struggle with unclear repayment terms, hidden fees, and poor visibility into outstanding balances. A lack of financial education leads to overspending and financial stress. A clearer, more responsible BNPL experience can empower users to manage purchases without financial strain.

  • Fintech

Many financial products are designed for tech-savvy users, leaving seniors struggling with complex banking apps and digital payment systems. As older adults increasingly rely on online financial services, they need accessible tools tailored to their needs, with simplified navigation and enhanced security features.

  • Fintech

Loan marketplaces and platforms often overwhelm users with options—or worse, recommend loans that aren’t relevant. Users need clarity, not just offers. A guided, needs-based loan discovery flow can help users understand what’s right for them based on their situation, not just what’s available.