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  • E-commerce

Wishlists are often used privately, but many shopping moments are shared—birthdays, group gifting, events, or shared interests. Today’s wishlists don’t support collaboration or feedback. A shared, social wishlist experience could help users plan, coordinate, and discover together—without needing a separate app or chat thread.

 

  • SaaS

As SaaS products scale, aligning roadmap decisions with customer needs becomes critical—but feedback is often scattered across emails, chats, and surveys. Product managers like Alex need a centralized way to gather, categorize, and prioritize customer input, so they can focus on building what matters most to users.

 

  • SaaS

As SaaS companies scale, maintaining a motivated, high-performing workforce becomes more complex. HR leaders like Natalie need tools that go beyond annual reviews—ones that enable continuous feedback, track progress toward goals, and support each employee’s development journey with personalized insights.

 

  • E-commerce

In B2B marketplaces, buyers often place large orders that strain cash flow. Offering financing at the point of purchase can help—but many solutions feel bolted-on, overly technical, or risky. A well-integrated financing option could unlock bigger orders while maintaining buyer confidence and seller protection.

 

  • E-commerce

Many products—skincare, pet supplies, groceries—are purchased on a regular cycle. But users often forget to reorder until they run out. Current reminder systems are either too generic or too frequent. A smarter, personalized nudge could help shoppers reorder at the perfect time—without annoying them.

 

  • Fintech

Many people struggle with retirement planning due to financial uncertainty and lack of knowledge. Existing retirement planning tools are often complex, filled with confusing projections, and don’t adapt to changing income levels. A simplified, goal-oriented approach can help users confidently plan their financial future with clear steps and insights.

  • Fintech

Small businesses and freelancers spend significant time manually creating, tracking, and managing invoices. Many existing invoicing tools lack automation, resulting in delayed payments and inefficient financial workflows. A more intelligent invoicing system can streamline operations, reduce errors, and improve cash flow management.

  • Fintech

Managing debt is a challenge for many users, especially those juggling multiple loans or credit card balances. Most financial apps focus on tracking debt rather than providing actionable strategies to pay it off efficiently. A tool that helps users optimize repayments, minimize interest, and visualize progress can empower them to regain financial control.

 

  • SaaS

Contract workflows in SaaS companies are slow and error-prone. Legal advisors like Rachel spend hours reviewing, managing approvals, and tracking deadlines manually—often across multiple tools and email threads. A smarter contract system could help legal teams move faster, stay compliant, and reduce costly delays.

 

  • Fintech

Users signing up for fintech services often struggle with complex identity verification (KYC) processes. They either find them too intrusive, too time-consuming, or lacking real-time feedback. A better UX can ensure compliance while improving user confidence.

  • E-commerce

Gifting isn’t always immediate—birthdays, holidays, and milestones often need timing. But most platforms treat gift sending as an instant checkout event. Users want to plan gifts in advance, add a personal touch, and ensure perfect delivery timing. A well-designed gift scheduling flow could create emotional impact without added complexity.

 

  • SaaS

Customer support teams often juggle multiple platforms (email, chat, social media, etc.) to respond to inquiries. This creates inefficiencies and delays, leading to frustrated customers. A unified platform could consolidate these channels into a single interface, improving response times and ensuring consistent service across all touchpoints.

 

  • Fintech

Many users want to donate to charities but face difficulties in finding trustworthy organizations, tracking donations, and managing recurring contributions. Current platforms lack transparency, impact tracking, and personalization in donation experiences. A better donation management tool can improve charitable giving accessibility

  • E-commerce

In B2B transactions, returns are less common—but when they happen, they’re more complicated. Partial shipments, custom goods, restocking fees, and buyer-seller disputes make the process unclear. Most platforms don’t offer a structured way to handle B2B returns, leading to offline back-and-forth and lost trust.