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Users often struggle to get a clear picture of their financial health, as most financial apps focus on transactions rather than providing holistic financial insights. A personalized financial wellness dashboard can consolidate multiple financial data points and provide tailored recommendations to help users improve their financial well-being.
Customer support teams often juggle multiple platforms (email, chat, social media, etc.) to respond to inquiries. This creates inefficiencies and delays, leading to frustrated customers. A unified platform could consolidate these channels into a single interface, improving response times and ensuring consistent service across all touchpoints.
In SaaS platforms, repetitive tasks can slow down workflows and decrease productivity. Whether it’s data entry, status updates, or task assignments, automating these processes can save valuable time. However, current automation tools can be rigid or hard to configure. A flexible, intelligent task automation system could streamline everyday work while maintaining control.
Mistakes happen—wrong color, size, or address. But most e-commerce platforms lock orders as soon as they’re placed, forcing users to contact support. This creates frustration and unnecessary overhead. A short window for self-service edits could save time, reduce returns, and improve the overall customer experience.
Many people struggle to save money consistently due to a lack of automated tools that adjust to their financial situation. Current savings tools often require manual transfers or generic rules that do not adapt to individual spending patterns.
Group buying lets users access discounts by purchasing with others, but most implementations feel clunky, confusing, or overly gamified. Participants often don’t understand how it works, what’s required, or when it’s successful. A smoother experience could turn group buying into a trusted, social way to save—without turning it into a guessing game.
Sales teams waste valuable time chasing leads that never convert. Traditional lead scoring models are static and unreliable. Sales leaders like Patrick need a smarter way to identify high-potential leads using behavioral signals and contextual data—without relying on gut instinct or outdated spreadsheets.
As SaaS companies scale, maintaining a motivated, high-performing workforce becomes more complex. HR leaders like Natalie need tools that go beyond annual reviews—ones that enable continuous feedback, track progress toward goals, and support each employee’s development journey with personalized insights.
Many young adults enter the workforce with little knowledge of personal finance, struggling with budgeting, saving, credit management, and investing. While financial literacy resources exist, they are often dense and unengaging. A more interactive, personalized financial education platform can help young users make better financial decisions.
As SaaS platforms grow, so does the risk of fraudulent activity—fake accounts, suspicious transactions, abusive behavior, and data manipulation. Security officers like Sophie need a tool that can proactively detect, flag, and respond to fraud signals without slowing down legitimate users or overwhelming the team.
Many shoppers feel like “just another user” on e-commerce platforms. Despite constant browsing and repeated purchases, product recommendations often miss the mark. Users want a shopping experience that feels like it knows them—what they love, when they shop, and what deals matter most. Personalized journeys can boost satisfaction, loyalty, and conversions.
Instant transaction notifications are now standard in modern finance apps, giving users real-time awareness of their spending. But most of these alerts are passive: a basic amount, merchant name, and timestamp. Users rarely act on them—and often swipe them away. There’s an opportunity to make these alerts more useful, contextual, and engaging.
Wishlists are often used privately, but many shopping moments are shared—birthdays, group gifting, events, or shared interests. Today’s wishlists don’t support collaboration or feedback. A shared, social wishlist experience could help users plan, coordinate, and discover together—without needing a separate app or chat thread.
Digital gift cards are a popular way to drive revenue, acquire new customers, and enable thoughtful gifting. But the UX around buying, customizing, sending, and redeeming gift cards is often clunky or impersonal. A smoother, more delightful gift card flow could boost both adoption and satisfaction.
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